'The Change Communicator'

'The Change Communicator'

Why your change initiative just lost half its audience at slide 23

Most leaders kill their own transformation programmes with PowerPoint

Helen Baldwin's avatar
Helen Baldwin
Nov 09, 2025
∙ Paid

person standing in front of brown lectern
Photo by Kenny Eliason on Unsplash

Earlier this year I watched a senior leader kill his own change initiative with PowerPoint. By slide 23, people weren’t just disengaged intellectually - they were me…

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